Deep, rich, saturated matte colors. Our Velvet Mineral Eye Shadow colors are multitasking. You don’t need different products to get results. As eyeshadows, they blend beautifully on the lid, crease and under the brow. Create mysterious smoky eyes using a darker color, dry, near the lashes. Mixed with our natural TransForm It shadow to liner solution, the Velvets provide definition when used as a wet eyeliner, and finally, you can use the Velvets to fill in brows when used with a damp, not wet, Brow Brush. Velvet Mineral Eye Shadow stands up to humidity and lasts all day.
Earth’s Secret Eye Shadow Benefits
- A Mineral- and Plant-based formula that is Soy and Gluten Free.
- The minerals titanium dioxide and zinc oxide in our formula are physical sunblocks providing sun protection naturally.
- Cruelty Free. No Animal Testing of ingredients in the formula or finished product.
- NO Bismuth Oxychloride or Talc in our formula. We use only FDA compliant Mica and Iron Oxides for Safe Color.
- Botanicals and Minerals are used to condition skin, reduce inflammation. They provide anti-oxidant, anti-aging, and healing properties.
- Won’t melt away. Naturally holds up in humid weather and perspiration (Blot gently!)
- No added oils so colors stay true throughout the day, reduces fading, creasing or melting away.
- We don’t use Lake Dyes or Carmine, so your look is more earthy, natural.
How to Apply
Mineral based, loose eyeshadows are applied a little differently than commercial eyeshadows. For a softer color, use a brush, tap onto lids, then blend. For a heavier more intense color, use a sponge tip applicator. Foiling is a technique that uses a water dampened brush or sponge tip applicator dipped into a small amount of minerals then applied directly to eyelid. This technique is super long lasting and doesn’t melt away because there are no added oils in the recipe. Use our special, all natural TransForm-It solution to foil any color eyeshadow into an eyeliner that won’t melt or rub away.
Sericite Mica (Magnesium & Carnauba Wax Coated), Titanium Dioxide, Zinc Oxide, Iron Oxides, Calendula Extract, Carrot Extract and Green Tea Extract, Allantoin, Silver Citrate (natural preservative), may contain Ultramarines.